SWA #5 Wednesday 2/1/12

Ad #1:

1. Us Weekly


2. Covers latest trends in fashion, beauty and entertainment


3. Adult working women (statista.com)


4. Advertised are usually products such as clothing, makeup, movies and music


5. The publisher assumes the readers of the magazine want to be informed of the latest trends. They are an audience that consume the latest products that are popular. The publisher also assumes the audience is an older audience who can afford the advertisements in the magazine.

Ad #2:

1. Lucky Magazine


2. Mostly covers all things shopping-including fashion and makeup


3. Young college or professional women


4. Advertised are shirts, dresses, pants, accessories and beauty products


5. The publisher assumes the readers of this magazine care about their looks. The audience takes pride in their appearance and want to dress fashionably and look attractive so they can be happier.