Amanda Youngblood
English 102 Section 111
2 February 2012
SWA#6
There is an advertisement for just about every marketable product available in the world. The advertisements vary in colors, styles and forms but all marketers have one goal. That goal is to sell their product to a specific target audience. For example, a developer of a new type of software wants to target computer users, or a cereal company that manufactures kid’s cereal wants to advertise to an audience of children. In two different advertisements for affordable designer lines available at Target, the message about the store carrying the brands is clear, however it is also clear who the audience is intended to be. The values of the ideal audience shows through in the ads by the design techniques of the advertisement, the purpose of the publication the advertisement is published in, who is depicted in the ad, and the product being advertised.